The Smurfit Course at The K Club has already been described as probably the greatest inland Golf Course to be developed in Ireland. The construction has attracted attention throughout Europe because of its scale and the construction.The philosophy in developing the course was to ensure that a comparison with the existing Palmer Course would be difficult and that the golfers experience would be completely different. When this brief was given to Palmer Course Design Company, they came up with a concept, which was radical with regards to golf course developments throughout the World.